Has the technology been proven to scale?
If it hasn't been proven to scale, assume it will fail!
Why it matters
In small organizations, with small audiences and quantities of data, this isn't a huge issue.
In large organizations with large audiences and large quantities of data, especially when you get into the fortune, 100 scenarios, or dealing with a huge consumer base, scale can become a huge issue.
At FedEx, there was a graveyard full of technolog…
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