Stop treating your largest customers as if they're just a single segment. Given the level of customization and uncertainty, each one probably needs to be treated as a segment of one. Why? It's the math, and luckily for you I have a calculator to help you quantify just how much work, risk, and time it will take for each custoer.
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Why the 1% is the 80%
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Stop treating your largest customers as if they're just a single segment. Given the level of customization and uncertainty, each one probably needs to be treated as a segment of one. Why? It's the math, and luckily for you I have a calculator to help you quantify just how much work, risk, and time it will take for each custoer.